Fast and Easy Products
How many partially completed products, books, or group coaching programs do you have sitting around on your shelves or in your computer? If you’re like most entrepreneurs, the answer is a resounding “far too many!” And frankly, the reason you have all of those incomplete projects isn’t because you don’t know your subject, or because you’re a poor writer, or even because you don’t have time. The real reason is because you’re overthinking the whole process. Fast and easy products are much more simple than you may think.
Right now, you’re probably buying into the belief that you must:
- Create something from scratch.
- Make something that looks just like every other program or product in your niche.
- Build something so comprehensive and massive that it encompasses every aspect of your subject, from soup to nuts.
And every one of these beliefs is holding you back from creating the exact program your target market is looking for—and it just happens to be something you can put together in an afternoon (or less) with the content you already have on hand.
Step 1: Identify The Problem
This is not a huge, overreaching problem such as “how do I build a mailing list” but rather a single problem that has a single solution. So rather than trying to solve the problem of building an entire list, try solving the problem of just setting up a mailing list.
It’s a single problem that you very likely have the solution for right in your business documentation. Easy products should be just that – easy!
Step 2: Define Your Process
Using the example of setting up a mailing list, chances are you have worksheets and checklists for your VA (or you) to follow. It’s a step-by-step plan that walks you or your team through the process of setting up a new mailing list.
For someone who’s struggling with getting their first auto-responder set up, this simple and easy deliverable can be a real lifesaver.
Step 3: Share What Works
Package up your already existing business documentation and viola! You have a new fast and easy product you can get up for sale in a single afternoon.
The only question now is, why haven’t you done it yet?
Image from Pixabay
