As of 2021 41% of Americans have listened to a podcast in the past month and that figure is changing rapidly. Podcast episodes are easy for people to search, access, and listen to. Listeners can find most podcasts for free on different platforms including Apple Podcasts, Spotify, and Castbox. With the podcast industry evolving, these […]
Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at lightspeed too, scanning titles and subheads, skipping to the bottoms of landing pages, and fast-forwarding through videos just so you can get to the next thing. The same is true for your readers, […]
In March 2022, Facebook launched a new layout for a small subset of desktop users. While there doesn’t seem to be any change to the mobile layout, this is still a huge change. The new Facebook layout seems to be compulsory for those “selected” to receive it and Facebook doesn’t seem to be offering much […]
The first rule of creating products, a new service offering, or planning a live event is to understand your audience. This is true no matter what business or market you are in. Note that a prerequisite of understanding your audience is to first identify your audience. If you haven’t done that yet, take a look […]
Guest post by Gloria Martinez of WomenLed.org It is a very proud moment when you, as a business owner realize that you have grown to such an extent that you can now expand your business and make larger profits. However, although this is an exciting time, there are still plenty of adjustments and changes you […]
How to Maintain Security in the Age of Remote Work
/in Business Owners, ProductivityRemote work is quickly becoming the new normal for modern companies. In a world where many offices were forced to shut down during the 2020 pandemic, team leaders discovered something. Remote and hybrid working seems to be effective at improving productivity. Countless studies show that remote workers are more invested in their work than their […]