Each and every business owner in the world has one regardless of size or industry – a target audience. You may not know what your business’s target audience is, but you have one – you just need to identify it. The term “target audience” means the specific group of people most likely to want to […]
Networking is one of the most important ways to invest in the future of your career, but it can also be pretty difficult. Not only do you have to find the right opportunities to network, but you also need to find the courage to speak to the people you want to impress. The good news […]
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures, or fewer, with no sign of growth on the horizon, such advice can seem a bit unhelpful. (If […]
How many partially completed products, books, or group coaching programs do you have sitting around on your shelves or in your computer? If you’re like most entrepreneurs, the answer is a resounding “far too many!” And frankly, the reason you have all of those incomplete projects isn’t because you don’t know your subject, or because […]
Your ready to start building your mailing list, or utilizing your existing list, but where do you start? The question that’s on everyone’s mind when they start thinking about mailing lists is usually: “Which service should I use?” You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your […]
How to Maintain Security in the Age of Remote Work
/in Business Owners, ProductivityRemote work is quickly becoming the new normal for modern companies. In a world where many offices were forced to shut down during the 2020 pandemic, team leaders discovered something. Remote and hybrid working seems to be effective at improving productivity. Countless studies show that remote workers are more invested in their work than their […]