Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9-to-5 job is to add more stress to your life. Isn’t that why you decided to build your own business in the first place? You’re looking for freedom from your awful boss, nasty coworkers, and the limitations […]
It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about […]
As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells. Well done! But what about the follow-up? Do you contact customers about the products or services […]
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know their business, their age, their income, and education levels. You know where they live and how many kids they have and what their biggest dreams are. But do you really know what drives them? We’re […]
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters when writing sales copy it’s the not-always-obvious features and benefits. (Are you thinking “I’m not a copywriter, so why should I care?” Trust me, if you’re an entrepreneur, you’re probably a copywriter.) For example, say you’re a coach and you want to […]
How to Maintain Security in the Age of Remote Work
/in Business Owners, ProductivityRemote work is quickly becoming the new normal for modern companies. In a world where many offices were forced to shut down during the 2020 pandemic, team leaders discovered something. Remote and hybrid working seems to be effective at improving productivity. Countless studies show that remote workers are more invested in their work than their […]